REFocus on
what you
love and do best
and we take care of the rest.
We are your data-driven partner.
Leverage Skills
We remove the obstacles and provide the data and tools you need to stand out and succeed.
The difference between being an agent and being THE agent.
Experienced
Over two decades in engineering and Real Estate fields, in multiple estates and countries, in customer service and operations.
We know the pain points.
Unique Approach, Unique Solutions
Engineering plus sales and property management point of view.
We don’t just think outside the box; we build a custom one if needed.
What we Do
Assist, Leverage & Complement
Individual Agents & Brokerage Services
Individual & Brokerage Operations and Processes
We transform Real Estate agents and brokerage ways of servicing clients the same way Henry Ford transformed car manufacturing.
Better results, faster, and cheaper for the company translate into happier, more successful agents and clients.
Financial Planning
Income is neither guaranteed nor a regular paycheck in this arena. Additionally, there are multiple expenses to track, and can easily exceed some months’ income.
Financial planning is essential to manage finances effectively, planning for the future, and achieving financial goals.
Data Management & Reporting
Important for organizing client information, streamlining marketing efforts, managing properties, supporting efficiency improvements, and staying compliant.
Data builds trust by providing objective evidence to support claims and establish credibility. This is vital in a competitive sector.
Our flagship product: our Real Estate Focus Report.
Get Started
Don’t Let the Complexities of Your Data and Tasks Burden You Any Longer
Thousands of transactions to track just to stay up to date. Track expenses. And don’t send the wrong PSA to your clients (or the other agent!). Have you had a chance to review your lead conversion last month? Oh, and don’t forget to lead gen this week again… or the competition: only in Alaska, over 2,000 agents compete to sell close to 11,000 properties yearly.
Good news: some of these don’t have to be that hard.
One example: What if you have a couple of meetings with clients instead of spending one evening in front of an Excel file making charts? Believe it or not, some folks actually enjoy Excel and data. That’s us; we do enjoy tracking thousands of transactions and creating beautiful, useful, comprehensive reports. All you have to do is open a pdf to get the results.
Doesn’t it sound better? You enjoy your meetings, help more clients, and get more business done. You can ReFocus. Then you will excel. And that is fantastic when things get tough.
At REFocus, No Client is Too Big or Small
- New agent looking for tools or help with computers?
- Experienced agents wondering where did the time or money go this year?
- Seasoned agent specialized in luxury homes in need of market reports with data sets broken down by residence area, zip code, and garage spaces?
- Team Lead needing to track the ratio of the agents, with annual reports classified by cold call to appointment, appointment to contract, etc.?
- Broker interested in increasing agents performance, while increasing returns to the shareholders? or teach efficiency, time management, etc. to agents?
- Wanting to reduce risk of loosing files? having missing signatures in documents? Deciding how to digitalize the office? etc…
We got it covered.
“ ReFocus does things in a way that I never could have thought of myself. Without Pascual and the ReFocus team, I wouldn’t be as effective for my clients as I am now. They are fast, effective, smart, and solve problems before anyone else would have known they were there. Having an engineer on your team will make a difference, the team was able to help me find a water leak by just going through past water bills. I don’t know how the math works but Pascual made it work! “